We recommend you add most or all of these to your pitch document or slide deck:
1) Your Company Information
This should include your logo and startup name, as well as your contact information.
2) The Concept
Summarise the idea in a short sentence or use an image in the cover slide with a nice high resolution photo and a powerful tag line.
3) The Problem
What is the problem that your startup or service is solving? Identify the what, why, why now (urgency) and why you have the team to accomplish it.
4) The Solution
How is your startup solving this problem? How is your project providing a solution?
5) Market Size
Identify the size of the market and potential size of the opportunity. This is vital to evaluate the scale and resources needed and if it is a realisitic plan.
6) The Competition
Every business has competition. If you don’t know who you are up against, find out and list it here.
7) Competitive Advantages
What make you unique, how will you rise above competitors in your field? How can you align your purpose with your customers’.
8) The Product
List the features and benefits, demonstrate it if necessary. Use screenshots, video or links to websites or landing pages.
Demonstrate any results or success you have already achieved. What testing have you done? What is the feedback from users? What is the predicted trajectory of your growth?
10) Business Model
What is the basic business process for acquiring customers and generating revenues? A high-level overview of your business will help paint a clear picture of what you want to achieve and how.
11) Who is on your team?
Who are you? Who is your team? Who are your advisors? And what do they contribute to make sure your business will be a success?
12) Thank You
A final slide should include your contact information and perhaps some quotes or reviews from the press or other influencers where they say good things about your company.